Generation E was a campaign designed to raise customer perceptions of Entergy Mississippi’s commitment to the environment during a time when corporations were suffering from public ridicule in this area. Through the creation of Generation E, our team worked to package multiple initiatives under one umbrella, showcasing the company’s environmental advocacy on a variety of fronts. Through Generation E, the company’s commitments at the local level also expanded. Generation E won a 2008 Green PR Award from PR Week.