Newsman, freelance author, grassroots activator, senior corporate communications manager. Checky Herrington is a communications and marketing leader who gets results. With 30+ years in employee communications, advertising, public relations, brand strategy development and crisis communications, he has produced a consistent record of exceeded expectations and a shelf full of local, regional and national recognitions.

Marking Checky’s work are an incisive curiosity, a bent for creative solutions to common problems, effective collaboration with senior executives and a relentless focus on meeting performance objectives.

Perhaps it’s his Mississippi roots, perhaps it’s his love of music and literature, but for Herrington, effective communications always comes down to one thing: a good story that inspires action.

“Since starting my career more than three decades ago, my profession has been profoundly transformed by technology and the need to manage continuously multiplying channels of information. Yet over and over again, I’ve proved that one basic tool still has the power to rise above the noise – a compelling story masterfully told.

“It’s true that people seek statistics and facts to make choices and form opinions, but they also tend to get lost in data. The key is finding a narrative that conveys context and meaning, builds understanding and consensus, and moves people to think, believe and act. Whether it’s advertising, employee communications or a new branding campaign or marketing strategy, success relies on the ability to capture and hold your audiences’ attention — and ultimately win their trust.”