Checky Herrington is a communications and marketing leader skilled in developing programs that inspire action and get results. He delivers three decades’ experience in planning and execution, collaborating with senior executives and meeting performance objectives. Critical skill sets include creative problem-solving, managing complex programs, leading diverse, dispersed teams and building consensus across the organization.
Body of Work
Major Accomplishments
2017
2014-present
We Ring True
We Ring True is a strategic branding initiative that spotlights Mississippi State University’s leadership position as a premier research institution. In 2013, MSU’s executive team convened a summit to discuss the university’s reputation and the need for a cohesive, modern[…]
2013
2010-2013
Power On!
Power On! was an employee-driven initiative introducing a transformational business strategy that improved customer experiences by more than 75 percent in two years. Past business plans were criticized for being too corporate-driven and enacted with little employee input. Power On[…]
2012
2011-2012
Move to MISO
Move to MISO (Midcontinent Independent System Operator) involves Entergy’s decision to change the operations of its transmission organization. Restructuring Entergy’s transmission business was a key strategic initiative for the organization; success was critical to customer service, reliability, customer cost savings[…]
2010
2010
Grand Gulf Nuclear 25th Anniversary
During the 1980s, Grand Gulf Nuclear Station was the target of criticisms around negative news stories and political attacks charging Mississippi Power & Light with cost overruns, rate increases, and mismanagement. As it turned out, the decision to build the[…]
2008
2003-2008
Beyond the Basics
Beyond the Basics was a performance-improvement initiative aimed at increasing customer perceptions for Entergy Mississippi. As the leader for this customer service team, we created the positioning that branded the utility as “the power company of the future” and detailed[…]
1998
1994-1998
More Power to You
More Power to You was Entergy’s first branding initiative that united the corporation’s utility jurisdictions (AP&L, MP&L, LP&L and NOPSI) under a single company name. Although the parent company had changed its name from Middle South Utilities to Entergy Corporation[…]
About
ABOUT CHECKY
Newsman, freelance author, grassroots activator, senior corporate communications manager. Checky Herrington is a communications and marketing leader who gets results. With 30+ years in employee communications, advertising, public relations, brand strategy development and crisis communications, he has produced a consistent record of exceeded expectations and a shelf full of local, regional and national recognitions.
Contact
(p) 601-750-9030 | checky@narrative12.com | www.linkedin.com/in/checkyherrington